Research - Audience

There are lots of factors which could affect our target audience. I believe that the main age of the audience will be elder teens, right through to the age of 30. However although people may argue that our audience is aimed at 18+ only, we cannot target to that audience as we are not of that age ourselves, so in order we need to ensure that in our 2 minute clip we do not show anything too 'horror' like. Which I do not think will occur as our clip is to establish I personally think, and get accross the message of what has actually happened.

The aged rating in which I am leaning towards is a 15, as I believe that 15 year olds are nature enough to watch a zombie thriller, yet to go lower than that to a 12, I believe that they will not be mature enough and may find a few things disturbing. According to the BBFC, the following things can be shown in a 15 rated movie... 

-Strong violence

-Frequent strong language

-Portrays of sexual activity

-Strong verbal references to sex

-Sexual nudity 

-Brief scenes of sexual violence or verbal references to sexual violence 

-Discriminatory language or behaviour 

-Drug taking

World War Z 
This  film includes a lot of similarities of the ideas we have for our film was rated as a 15 by the BBFC (British Board of Film Classification). This backs up my idea of the clip being rated as a 15, due to the similarities and this being of a zombie break out nature.